Bontrager: a most undervalued brand?

Bontrager makes some outstanding bike parts and clothing — especially when you factor in price.

I find myself continuously noticing great value from Bontrager bike parts and clothing. Nearly everything they make is of great quality AND has a far better price than the competition. There are exceptions of course, but I’ve found some real gems and my impression is that they don’t get the respect they should. Further, if you’re at all price conscious, which I think we all should be, then it’s really hard to ignore. Unless you’re a pro or someone who needs every fraction…